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This page is being developed to cover Social media tools available within Marketing Automation packages. At the moment the picture is unclear (to me) because I have seen some wonderful tools, but offered in a very piece meal fashion with claims such as "this is really part of PR" or "we only support this for Event Management". I personally take an old fashioned view that Marketing should control all communications about the Brand, and Social Media is communication.
If you (company,consultant, user) have a good understanding of this area please do contact me and send me information to bring me up to speed.
Once I have developed a better understanding this page will be updated.
In the interim, if you are looking for an MRM package do ask your potential suppliers about their approach to Social Media.